Starting July 1, Paris La Défense Arena will officially be renamed Plenitude Arena, marking a new chapter in the venue’s evolution through a strategic partnership that establishes Plenitude as a major partner of Europe’s largest indoor arena.
This collaboration supports the Arena’s vision of becoming the venue of the future—more innovative, sustainable, and energy efficient. United by a shared commitment to excellence, innovation, and enhanced fan experiences, Plenitude and the Arena aim to create a more sustainable environment for spectators while advancing energy efficiency initiatives.
The partnership extends well beyond naming rights. Plenitude will supply the Arena with electricity certified through Guarantees of Origin from renewable energy sources in France and will install an electric vehicle charging hub in the venue’s parking area. In addition, Plenitude will work closely with the Arena to identify and implement solutions that can further improve the facility’s energy performance and operational efficiency.
“For Plenitude this collaboration goes far beyond brand visibility. It reflects a long-term commitment to strengthening its presence in the French market and to establishing itself among the country’s leading energy players. We are thrilled to start this journey together, sharing the same ambition and supporting the Arena’s vision for the future” said Mauro Fanfoni, Head of Retail International Markets of Plenitude and Managing Director of Plenitude France.
"The partnership with the Arena is in line with our vision and values, where energy, culture and community come together with the aim to create a positive impact. France is a key market for us, where the Plenitude brand is gaining strong momentum” said Giorgia Molajoni, Chief Technology and Communication Officer at Plenitude.
“Paris La Défense Arena has become a benchmark in Europe and is now at a pivotal moment in its development. From the very outset, we have made environmental responsibility a core requirement. Today, we do not intend to stop there. This partnership with Plenitude brings this ambition to life: joining forces with a partner who shares our vision of a large, innovative and responsible venue, focused on the audience experience and on the most memorable events on the global stage. We share the same conviction: environmental responsibility is not a cost, it is a driver of performance.” said Frédéric Longuépée, Paris la Défense Arena’s CEO.
Plenitude, a company controlled by Eni, operates in more than 15 countries worldwide through an integrated business model that combines renewable energy generation, energy retail, and electric mobility solutions. The company currently manages approximately 6 GW of renewable energy capacity, serves around 11 million customers across Europe with energy and energy-related services, and operates a network of more than 23,000 electric vehicle charging points. By 2030, Plenitude aims to expand its global renewable energy capacity to 15 GW and grow its customer base to 15 million.
In France, Plenitude is the fourth-largest supplier in the residential energy market. The company has approximately 900 MW of installed renewable energy capacity and is actively expanding its presence in the electric mobility sector through the development of its own electric vehicle charging network.
