Forward for Good: OMV unveils advertising campaign capturing sustainability, progress and transformation

OMV launched a comprehensive, modern brand identity in June 2024. The company's new brand reflects the values and vision of OMV’s Strategy 2030, focused on sustainability in energy, mobility, and lifestyle. This ambition is the theme of a holistic advertising campaign that was developed together with Wien Nord Serviceplan. It will be launched in Austria on November 22. At its core is an image film that shows a world in which sustainability is a reality for everyone. OMV’s innovative strengths in the areas of geothermal energy, sustainable aviation fuel, circular economy, and electromobility contribute to this future. They support the company’s goal to be net zero by 2050 at the latest. This aim is also illustrated by OMV's new tagline ‘Forward for Good’.

"OMV embodies the reliable supply of energy, essential fuels, and raw materials to our customers. At the same time, we are working on innovative technologies to become an integrated supplier of sustainable chemicals, fuels, and energy. Our new campaign encapsulates this responsible transformation in different facets. We are delighted to now extend an invitation to the public in Austria to accompany us on this journey zooming into sustainability and circular economy. The creative execution is built on a combination of strategy, new visuals and bold messages,” said Sylvia Shin, Senior Vice President Communications, OMV AG.

Christian Hellinger, Creative Managing Director of the agency Wien Nord Serviceplan, which won OMV's international creative budget in a multi-stage tender: “It is incredibly exciting to be able to accompany OMV in its comprehensive transformation process and to bring the new brand identity to life. The jointly developed campaign revolves around OMV's innovative positioning in the circular economy on the way to a more sustainable world."

The OMV advertising campaign will first be launched in Austria on November 22, 2024, and go on air on TV, in print, digital, and outdoor advertising. Selective use in the German market is planned for 2025. The TV commercial was created in collaboration with PPMNEXT_Filmproduktion and Swedish director Daniel Börjesson.